York Personal Support – Brand Refresh, Website Design & Brochure
York Personal Support commissioned me to deliver a full brand refresh, which I brought to life through the design and build of a new website, as well as a 16-page brochure.
While retaining a traditional colour palette to reflect the care sector and evoke trust and reliability, I introduced vibrant accent colours to bring energy and clarity. This contrast enhances simplicity, draws the eye, and ensures the brand stands out against clean, white space.
The refreshed identity now uses bold colour coding to clearly differentiate service areas, making both the website and printed literature easier to navigate. The result is a brand that feels friendly and fresh, while still grounded in professionalism and trust.
