| Algorithm | Step by step procedure for a specific calculation. In this case it is the contents of a program that measures a websites importance. |
| Authorship mark up | Linking an individuals google plus account to the content they create on a website |
| Backlink | A link to your website from another website |
| Bots | Computer programs that search through websites, measuring all sorts of metrics, they then report back to the search engine. |
| Bounce Rate | Volume/percentage of visitors to your website that leave after having visited just one page. |
| Categorisation | Broad grouping of blog post topics |
| Google + | Social Media platform designed by google, it may not be the most popular channel for communication, but it rates highly with SEO. |
| Googlebots | Computer programs that search through websites, measuring all sorts of metrics, they then report back to the search engine. |
| Grey Hat | Tactics designed to trick search engine crawlers in order to unfairly jump up the rankings, usually through attempting to manipulate technologies. |
| Image alternate text | If an image is unable to display on a particular device, a web designer can add text to read in its place. |
| Inbound | ‘Travelling towards a particular place’ in this instance, a website. E.G. ‘inbound links’ |
| Keyword | the words typed in to a search engine to bring up results. |
| Link Farm | A web page that’s only reason for being is to host links to other websites. |
| Link Juice | The boost from inbound links (other websites linking to your website). |
| Meta tagging | html code that provides Search Engines with detail about a website. Explained in depth here. |
| Organic Search Results | Non sponsored Search Engine listings |
| PPC | Pay Per Click, Sponsored Search Engine listings. |
| SE | Search Engine (google, bing, yahoo etc) |
| SEO | Search Engine Optimisation, i.e. proactively improving a websites ranking in a search Engine. |
| SERP | Search Engine Results Page |
| Site Map | A crawler friendly list of all a websites pages. For WordPress, we recommend Google XML Sitemaps Plug in |
| Spiderbots | Computer programs that search through websites, measuring all sorts of metrics, they then report back to the search engine. |
| Tags | More in depth linking of subject matter, usually by keywords. |
| URL | Uniform Resource Locator. But well known to be the full link address to access a web page, which starts with http:// |
| Web Crawlers | Computer programs that search through websites, measuring all sorts of metrics, they then report back to the search engine. |
| White Hat | Also known as ethical SEO, is the usage of optimisation strategies, techniques and tactics that focus on a human audience. |
